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Forward Industrial Products Group

Key industry issues and discussions.

Wednesday 25 November 2015

THE HOLY GRAIL OF ZERO DEFECTS FOR AUTOMOTIVE CLIENTS

The worldwide automotive industry has been enjoying a period of relatively strong growth with automotive technologies advancing year on year[1] but the future outlook is uncertain.
Consumer expectations climb with technological advancement and those expectations pass down the supply chain. Better, faster, cheaper is the lifelong mantra for the automotive industry.





This is great news for everyone isn’t it? The answer is of course is ‘yes’ but it does also mean greater demands, challenges and risks have passed down the supply chain.
As automotive manufacturing becomes increasingly automated both at assembly and manufacturing so we’ve seen the rise in fastener and fixings contracts promising zero defects no matter how many parts are provided.

Consider this. A manufacturer places an order for 300 million parts with a zero PPM target. If your failure rate is just one PPM, that equates to 300 vehicles whose quality could be jeopardised. Where do you draw the line of how much risk you’re prepared to tolerate?  

How are we rising to the challenge?

With car manufacturers now expecting their fasteners supply chain partner to provide faultless stock, we’ve invested in technology. 

Through robust APQP processes we can ensure that our manufacturing facilities have invested in the necessary inspection / optical sorting equipment to meet relevant PPM targets.

For instance, at our head office we have invested in Keyence machines which are tough judges of quality measurement, precise to within one micron. 


Does anyone have any better ideas?

If exceeding quality expectations is the ultimate competitive edge on which brands are built, where are we going to set those expectations given we’ve now reached perfection?
Is the answer ‘more economical perfection’?




[1] http://www.strategyand.pwc.com/perspectives/2015-auto-trends
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